My approach is to be selfless, to be a protector of genuine and authentic ideas that positively add to society. To strive to constantly learn and iterate in order to create a nourishing environment for those ideas to grow. To be a leader who sets a positive attitude, a clear vision, and creates open communication with free and honest conversation, allowing people to focus on one thing - imagining and executing the things they are instinctively passionate about. 

AMPOLOGY

CHIEF CREATIVE OFFICER

Tech incubator

current

TAXI

CHIEF CREATIVE OFFICER

Global Advertising Agency

until 2017

SQUINCH

CHIEF MARKETING OFFICER

E-commerce Startup

until 2011

Get rid of the drama. Get rid of why nots. Give people the power and tools and they will savagely fight for the things that make the world better for everyone.

Maxwell House and Denny's had been irrelevant for years and Applegate was just a fledgling company that hadn't found it's footing in a crowded and declining category. But each of these three brands had something to offer people which fulfilled a basic instinctual need in a positive way. A truth that excited both the teams I had the privilege to work with and the consumer I had the privilege to work for .

Maxwell House

Glory of the grind. 

It means having grit with a little grace. A selfless perseverance. An appreciation for taking the time to do what's right over what's convenient. Finding satisfaction through work because it's hard. It's true for the brand. True for the people who make it. And true for the millions of people who depend on it.

Denny's

America's Diner Is Alway's open.

Diners are open 24 hours/7days a week. But Diners also have always been places where customers feel comfortable. Feel open to be themselves. Feel open to have tough conversations. Open to share real moments with family, friends and even total strangers. That's what America is about.

And, of course, being open doesn't always have to be serious.

Applegate

Whats in your Sandwich?

What if you weren’t afraid to read the ingredients on a hot dog package? Or better yet, what if you weren’t afraid to know where the meat in your sandwich came from? These questions were the inspiration behind Applegate's Mooscles campaign.